Understand, learn, and progress with AI applied to sales.
Discover our articles on B2B prospecting, automation, and artificial intelligence applied to sales.
Practical resources to grow your business, one lesson at a time.
Learning to prospect
Thanks to the Scal-AI experience
Automation & AI: the winning combination for B2B prospecting
Intelligent automation combined with AI enables real-time sequence adaptation, improved lead qualification, and increased conversions in B2B.
Analyze the results of a prospecting campaign
Analyzing a campaign allows you to identify the right KPIs, pinpoint bottlenecks, and optimize conversion through measured actions.
Analyzing the performance of your B2B prospecting
Measure the effectiveness of your B2B campaigns using the right KPIs, structured monitoring, and continuous analysis to optimize conversion, targeting, and sales performance.
5 effective B2B prospecting strategies for 2025
Boost your sales results with modern approaches: multichannel prospecting, hyper-personalization, AI, targeted content, and account-based strategies.
ABM + AI = the new weapon for prospecting key accounts
Discover how AI-powered account-based marketing enables you to effectively target key accounts and accelerate sales performance.
Successful multichannel sales prospecting
A well-orchestrated multichannel prospecting campaign increases visibility, strengthens prospect engagement, and significantly improves conversion rates in B2B.
What are the methods of prospecting?
Prospecting is key to growing in a competitive market. Discover the most effective techniques for winning new customers.
How to write an effective email?
Write compelling emails: be clear, concise, personalized, with a specific CTA, and use Mailchimp, HubSpot, or Zapier.
How to structure an effective sales process in 2025
Having a good product is no longer enough. To turn your offering into revenue, you need to build a structured, predictable, and optimizable sales process.
Train yourself or your teams in AI prospecting
E-learning and in-person programs to master AI, automate your prospecting, and stabilize your pipeline.
E-learning for self-employed workers and freelancers
In just two days, set up your 24/7 AI sales rep and automatically generate your first appointments.
12 practical modules
Case studies & tools
Access to the community
We train your teams in-house
We support your sales teams in integrating AI and automating prospecting.
In-house workshops
Intensive boot camps
Measurable impact on your KPIs
The team behind your prospecting
They have already transformed their prospecting
"The training is very well structured! I consolidated my basic knowledge and was able to delve deeper into more advanced topics, such as automation with AI and optimizing multichannel strategies."
"I really enjoyed the section on vocabulary and structuring KPIs and personas. These concepts, combined with AI strategies and copywriting techniques, provide concrete tools for improving my prospecting."
"The approach to prompting is a real game changer! Understanding how to structure my prompts and automate certain tasks has saved me valuable time."
Frequently asked questions
We have tried to answer your most frequently asked questions in our FAQ.