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Understand, learn, and progress with AI applied to sales.
Discover our articles on B2B prospecting, automation, and artificial intelligence applied to sales.
Practical resources to grow your business, one lesson at a time.
Learning to prospect
Thanks to the Scal-AI experience
How to Write a Cold-Call Script That Grabs People's Attention
Discover how to write an effective sales script with a clear structure, a compelling opening line, and a call to action that converts.
What Is B2B Sales Prospecting? A Comprehensive Guide
Learn about B2B sales prospecting, its objectives, its channels, and the key steps to building an effective and sustainable approach.
Cold Email Example: 8 B2B Messages Analyzed Line by Line
8 examples of real B2B cold emails, analyzed line by line. Subject line, hook, value proposition, CTA: Understand why each message works so you can replicate the approach in your own campaigns.
Follow-up Emails for Prospects: When, How Often, and How to Follow Up
When should you follow up with a prospect via email, how often, and what message should you send at each stage? The complete guide to B2B follow-ups to maximize responses without damaging business relationships.
LinkedIn Sales Navigator and Automation: The Winning Combination in 2026
How can you combine LinkedIn Sales Navigator with automation tools to build highly qualified lists and launch targeted sequences? A practical guide to the filters and workflows you need to know.
Automated Lead Generation: Intent Signals to Leverage in 2026
Intent signals allow you to reach out to a prospect at the exact moment they're ready to buy. Which signals to watch for, how to detect them automatically, and how to incorporate them into your sequences.
Cold Email Deliverability: SPF, DKIM, DMARC, and Warm-Up Explained
How to Set Up SPF, DKIM, and DMARC for Your Cold Emails and Warm Up Your Domain? The Complete Technical Guide to Ensuring Your Emails Land in the Inbox, Not the Spam Folder.
First Prospecting Email: How to Start a Relationship Without Ruining It
How do you write an initial outreach email that starts a conversation without scaring the recipient away? The rules for making first contact, mistakes to avoid at all costs, and 4 templates tailored to different situations.
LinkedIn and CRM Automation: Synchronize Every Interaction
How can you automatically sync LinkedIn interactions with your CRM? Tools, workflows, and best practices to ensure you don't lose any prospecting data between LinkedIn and HubSpot or Pipedrive.
Train yourself or your teams in AI prospecting
E-learning and in-person programs to master AI, automate your prospecting, and stabilize your pipeline.
E-learning for self-employed workers and freelancers
In just two days, set up your 24/7 AI sales rep and automatically generate your first appointments.
12 practical modules
Case studies & tools
Access to the community
We train your teams in-house
We support your sales teams in integrating AI and automating prospecting.
In-house workshops
Intensive boot camps
Measurable impact on your KPIs
The team behind your prospecting
They have already transformed their prospecting
"The training is very well structured! I consolidated my basic knowledge and was able to delve deeper into more advanced topics, such as automation with AI and optimizing multichannel strategies."
"I really enjoyed the section on vocabulary and structuring KPIs and personas. These concepts, combined with AI strategies and copywriting techniques, provide concrete tools for improving my prospecting."
"The approach to prompting is a real game changer! Understanding how to structure my prompts and automate certain tasks has saved me valuable time."
Frequently asked questions
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