Understand, learn, and progress with AI applied to sales.
Discover our articles on B2B prospecting, automation, and artificial intelligence applied to sales.
Practical resources to grow your business, one lesson at a time.
Learning to prospect
Thanks to the Scal-AI experience
Responding effectively to sales objections
Turning objections into opportunities requires active listening, method, and understanding of the issues at stake in order to build trust and accelerate the sales closing process.
Structure an effective prospecting database
Building a clean, segmented prospecting database improves data quality, allows for personalized messaging, and increases campaign performance.
Structure a multichannel prospecting sequence
To capture the attention of decision-makers, an effective multichannel sequence relies on the right pace, the right personalization, and the right sequence of channels.
What is a Growth Marketer?
A hybrid expert in digital marketing, data, and automation, he drives acquisition, activation, and retention using the AARRR framework and a test & learn approach.
What job involves prospecting?
Discover key prospecting roles: positions focused on identifying, contacting, and converting new customers or partners.
How to properly qualify your B2B leads
Qualifying a lead allows you to identify profiles that align with your ICP, measure their maturity, and prioritize those with the highest conversion potential.
Why your prospecting sequences are failing
Low response rate? Analyze targeting, copywriting, frequency, follow-ups, and social proof to optimize your sequences and increase conversions.
Why nurturing builds your sales pipeline
Structured nurturing helps maintain the interest of immature leads, nurture the relationship over time, and accelerate conversion at the right moment.
Multichannel prospecting: essential in B2B in 2025
Aligning email, LinkedIn, and phone calls increases engagement, optimizes timing, and improves B2B conversions.
Train yourself or your teams in AI prospecting
E-learning and in-person programs to master AI, automate your prospecting, and stabilize your pipeline.
E-learning for self-employed workers and freelancers
In just two days, set up your 24/7 AI sales rep and automatically generate your first appointments.
12 practical modules
Case studies & tools
Access to the community
We train your teams in-house
We support your sales teams in integrating AI and automating prospecting.
In-house workshops
Intensive boot camps
Measurable impact on your KPIs
The team behind your prospecting
They have already transformed their prospecting
"The training is very well structured! I consolidated my basic knowledge and was able to delve deeper into more advanced topics, such as automation with AI and optimizing multichannel strategies."
"I really enjoyed the section on vocabulary and structuring KPIs and personas. These concepts, combined with AI strategies and copywriting techniques, provide concrete tools for improving my prospecting."
"The approach to prompting is a real game changer! Understanding how to structure my prompts and automate certain tasks has saved me valuable time."
Frequently asked questions
We have tried to answer your most frequently asked questions in our FAQ.