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Understand, learn, and progress with AI applied to sales.
Discover our articles on B2B prospecting, automation, and artificial intelligence applied to sales.
Practical resources to grow your business, one lesson at a time.
Learning to prospect
Thanks to the Scal-AI experience
Cold email deliverability: actual open rate after Apple MPP
Apple MPP has been skewing your open rates since 2021. Which reliable metrics should you use to optimize your cold email deliverability in 2026: replies, clicks, reputation.
Lead scoring: Automatically qualify your leads with AI
Learn how to automate lead scoring with AI to prioritize your prospects, reduce qualification time, and focus your sales team on high-potential leads.
B2B Sales Prospecting: Approaching a Multi-Stakeholder Purchasing Committee
How to identify, map, and approach a multi-stakeholder B2B purchasing committee to align stakeholders and maximize your chances of closing the deal.
AI-powered sales prospecting: Prompt GPT-4 and Claude to generate leads
Using GPT-4o and Claude for AI-powered sales prospecting: structures, variables, and examples for generating B2B messages that convert.
Cold email deliverability: Setting up your SMTP infrastructure
SendGrid, Brevo, Postmark, dedicated server: how to configure your SMTP infrastructure to maximize cold email deliverability, manage your reputation, and avoid spam.
Email Deliverability: A Guide to Avoiding the Spam Folder
SPF, DKIM, domain warm-up, and email volume: everything you need to set up to ensure your marketing emails reach the inbox and generate responses.
B2B Sales Prospecting: Adapting Your Strategy During a Crisis
How to Adapt Your B2B Sales Outreach During a Crisis: Prioritize the Right Accounts, Shorten Sales Cycles, Tailor Your Message, and Maintain Your Pipeline.
Cold Email Deliverability: A Comprehensive Warm-Up Protocol for 2026
2026 Warm-up Protocol: Schedule, volumes, and tools (Lemwarm, Mailreach, and Warmbox) to build a strong sender reputation for cold email deliverability.
Cold email deliverability: avoiding spam traps and getting off blacklists
Spam traps, honeypots, Spamhaus, Barracuda: Understanding these threats to your cold email deliverability, how to avoid them, and what to do if your domain is blacklisted.
Train yourself or your teams in AI prospecting
E-learning and in-person programs to master AI, automate your prospecting, and stabilize your pipeline.
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In just two days, set up your 24/7 AI sales rep and automatically generate your first appointments.
12 practical modules
Case studies & tools
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We train your teams in-house
We support your sales teams in integrating AI and automating prospecting.
In-house workshops
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The team behind your prospecting
They have already transformed their prospecting
"The training is very well structured! I consolidated my basic knowledge and was able to delve deeper into more advanced topics, such as automation with AI and optimizing multichannel strategies."
"I really enjoyed the section on vocabulary and structuring KPIs and personas. These concepts, combined with AI strategies and copywriting techniques, provide concrete tools for improving my prospecting."
"The approach to prompting is a real game changer! Understanding how to structure my prompts and automate certain tasks has saved me valuable time."
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