Understand, learn, and progress with AI applied to sales.
Discover our articles on B2B prospecting, automation, and artificial intelligence applied to sales.
Practical resources to grow your business, one lesson at a time.
Learning to prospect
Thanks to the Scal-AI experience
Key KPIs for driving your sales prospecting
Track key KPIs to evaluate the effectiveness of your prospecting: open rate, click-through rate, response rate, conversion rate, no-show rate, engagement rate, and ROI.
Mistakes to avoid in B2B prospecting
Identifying common mistakes in B2B prospecting helps improve targeting, message personalization, and the overall effectiveness of your strategy.
Post-prospecting follow-up: the key to commercial success
Structured and personalized follow-up maximizes reminders, nurtures prospect interest, and converts an initial exchange into an opportunity.
The new role of the B2B salesperson in the age of AI
AI is redefining the sales profession: automation, data, large-scale personalization, and a strategic role at the heart of the B2B sales cycle.
The role of CRM in tracking multichannel prospecting
A CRM centralizes multichannel interactions, structures prospect tracking, and improves the performance of your B2B prospecting campaigns.
The future of the SDR profession in the age of AI
With AI, the role of the SDR is evolving toward more strategy, analysis, and human interaction. B2B prospecting is becoming automated, and salespeople are becoming tacticians.
Integrating AI into prospecting without losing the human touch
AI optimizes B2B prospecting while leaving room for listening, personalization, and human interaction, which are key to an effective approach.
B2B prospecting: hyper-personalization and conversion
In 2025, AI will enable each message to be tailored to the prospect's context and dramatically increase response rates in B2B prospecting through hyper-personalization.
Large-scale AI personalization in B2B prospecting
AI enables massive personalization in B2B through data enrichment, dynamic segmentation, and real-time tailored messaging.
Train yourself or your teams in AI prospecting
E-learning and in-person programs to master AI, automate your prospecting, and stabilize your pipeline.
E-learning for self-employed workers and freelancers
In just two days, set up your 24/7 AI sales rep and automatically generate your first appointments.
12 practical modules
Case studies & tools
Access to the community
We train your teams in-house
We support your sales teams in integrating AI and automating prospecting.
In-house workshops
Intensive boot camps
Measurable impact on your KPIs
The team behind your prospecting
They have already transformed their prospecting
"The training is very well structured! I consolidated my basic knowledge and was able to delve deeper into more advanced topics, such as automation with AI and optimizing multichannel strategies."
"I really enjoyed the section on vocabulary and structuring KPIs and personas. These concepts, combined with AI strategies and copywriting techniques, provide concrete tools for improving my prospecting."
"The approach to prompting is a real game changer! Understanding how to structure my prompts and automate certain tasks has saved me valuable time."
Frequently asked questions
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