The best LinkedIn automations in 2025

In 2025, LinkedIn remains the B2B channel par excellence for establishing connections, forging business relationships, and generating qualified leads. But with the increase in automated use and LinkedIn's heightened vigilance regarding suspicious behavior, it is becoming essential to know how to automate without getting blocked.

In this article, we explore the best LinkedIn automations to adopt, the tools to prioritize, and best practices for staying relevant, human, and compliant.

Why automate LinkedIn?

LinkedIn is a powerful but time-consuming tool. Tasks such as:

• view profiles,
• send connection requests,
• monitor interactions,
• Manual follow-ups can quickly become energy-intensive if they are not partially delegated to tools.

Automation enables:

• Save time on repetitive tasks
• Maintain a high prospecting rate
• Generate more touchpoints with your targets
• Test different scenarios to refine your campaigns

However, if misused, it can lead to:

• LinkedIn sanctions (suspension, blocking, etc.)
• Damage to brand image
• A drop in response rates (messages that are too generic or poorly targeted)

Hence the importance of doing it intelligently and gradually.

1. Automated profile visits

Objective: to generate curiosity and trigger a return visit.

➡ When someone notices that you have viewed their profile, they are often tempted to find out more, or even visit your page in return. This creates a first passive point of contact.

Recommended tools:

• PhantomBuster
• TexAu
• Waalaxy

Best practices:

• Target qualified lists (via Sales Navigator, for example)
• Optimize your photo, title, and description to convert visitors
• Do not exceed 100-150 visits per day to stay under the radar.

2. Custom connection requests

Objective: to initiate a human connection with an appropriate introductory message.

Sending connection requests without a note sometimes works, but a well-personalized request greatly increases the acceptance rate.

Best practices:

• Always include your first name and company name.
• Refer to a common interest or point (event, recent job, publication, etc.)
• Be brief, relevant, and avoid direct sales pitches.

Example:

Hello Marie, I noticed that you are involved in growth strategy at {{company}}. I would love to connect and follow your posts.

Recommended tools:

• Waalaxy
• Skaly
• TheGrowthMachine

Recommended volume:

• Between 20 and 50 invitations per day (depending on account age)

3. Automated message sequences

Objective: to engage in conversation in a structured manner after connecting.

The classic mistake? Sending a lengthy presentation as soon as the request is accepted.

Effective standard structure:

1. Welcome message (no sales): thank and engage
2. Value message (resource, question, advice)
3. Short follow-up (3-5 days later)
4. Last message with a light CTA (call or feedback)

Recommended tools:

• Lemlist (LinkedIn + email integration)
• Skaly
• TheGrowthMachine

Tips:

• Always leave a few days between messages.
• Use dynamic variables (first name, company, position, sector, etc.)
• Manually follow up on responses so you don't leave hot leads unanswered.

4. LinkedIn lead extraction (and enrichment)

Objective: Build a prospecting database using Sales Navigator

Use Sales Navigator to filter your targets: industry, company size, specific role, location, etc.

Steps:

1. Export the list via Evaboot or Phantombuster
2. Enrichment with professional emails via Dropcontact / Clay / Kaspr
3. Integration with your CRM or campaign tool

Recommended tools:

• Sales Navigator + Evaboot
• Clay, Dropcontact, Kaspr, Hunter.io
• Pipedrive, HubSpot (to centralize leads)

5. Multi-channel scenarios (LinkedIn + Email + Call)

Objective: maximize touchpoints and increase response

Example scenario:

• Day 1: LinkedIn profile view
• Day 2: Cold email #1
• Day 3: LinkedIn connection request
• Day 6: Follow-up email + LinkedIn message
• Day 9: Phone call (if number known)

➡ This type of sequence creates a sense of familiarity. The prospect sees you several times, which increases trust and conversion.

Appropriate tools:

• Lemlist + LinkedIn Plugin
• LaGrowthMachine (complete orchestration)
• Apollo.io (database + email sequence + enrichment)

What you should absolutely avoid

• ❌ Send 100 generic cold messages → guaranteed LinkedIn flag
• ❌ Automating without filtering = polluted database = zero response rate
• ❌ Not proofreading or personalizing messages = damaged reputation
• ❌ Launching too many campaigns simultaneously = potential blockage

In summary

LinkedIn automation in 2025 can increase your prospecting tenfold. But it requires rigor, strategy, and moderation.

Stay below safety thresholds. Focus on quality rather than quantity. Always personalize your messages, even automated ones. Track your results to adjust your scenarios. Combine LinkedIn with email and phone calls for maximum impact.

The goal is not to industrialize the relationship, but to scale human intent. Automation does not replace the salesperson, it enhances them.

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