ChatGPT is now a powerful ally for salespeople and prospecting teams. It can help write compelling messages, structure prospecting emails, anticipate objections, and even improve customer relations.
What is a prompt and why is it important?
A prompt is an instruction given to ChatGPT to generate a response. The more precise and well-formulated it is, the more useful the response will be.
Let's take an example:
- Prompt: "Write a prospecting email."
- Specific prompt: "Write a B2B prospecting email of no more than 150 words, addressed to a SaaS sales manager, using a friendly and engaging tone. Highlight how our solution reduces the sales cycle by 30%."
It is immediately apparent that the second version provides a much more appropriate response.
7 tips for writing effective prospecting prompts
1. Be clear and precise
The more detailed your request is, the more relevant the message ChatGPT will be able to generate.
Example:
- "Create a prospecting email."
- "Write a 100-word prospecting email aimed at e-commerce marketing directors, highlighting our advertising campaign optimization solution."
2. Add context
ChatGPT needs information about your target audience, your product, and your goals.
Example:
"You are an expert in B2B sales. Write a prospecting email addressed to a sales director in the logistics sector. Our solution can reduce transportation costs by 15%."
3. Use the right tone and vocabulary
Adapt your language to suit your audience.
Example:
Write a LinkedIn message for a tech startup CEO, using a dynamic and direct tone.
4. Be concise
Avoid prompts that are too long or complicated.
Example:
"Formulate a concise and engaging response to a common objection about the price of our SaaS solution."
5. Provide examples
Tell ChatGPT what style you expect.
Example:
Write a follow-up message after the initial email, using the tone in this example as a guide: [insert example].
6. Define a role for ChatGPT
Put AI in the shoes of an expert.
Example:
"You are a senior sales representative with 10 years of experience in B2B sales. Write a phone call script for a prospect in the automotive industry."
7. Test, adjust, and save your best prompts
Feel free to modify your prompts to refine the results and create a database of effective prompts.
Examples of useful prompts for prospecting
1. Creating a prospecting email
"Write a 150-word prospecting email aimed at CFOs, highlighting how our solution automates accounting tasks and reduces errors."
2. Handling objections
List the five most common objections to the price of our solution and provide a persuasive response for each one.
3. LinkedIn outreach message
"Write a short, engaging LinkedIn message to contact the HR manager of an SME and propose a talent management solution."
4. Call script
"Develop a 2-minute call script for a sales representative contacting an IT director to present a cybersecurity solution."
5. Follow-up email
"Write a follow-up email after making initial contact at a trade show. Keep the tone friendly and suggest a quick chat."
6. Translation and adaptation of content
Translate this message into English while maintaining a natural and professional tone: [insert message].
7. Prospect qualification
"What are the five key criteria for assessing whether a prospect is qualified for our project management solution?"
Conclusion
ChatGPT can be a powerful asset for optimizing your sales prospecting, provided you use it correctly. Clear, precise, and well-structured prompts will enable you to generate impactful content, better manage your exchanges, and improve your conversion rates.
