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Understand, learn, and progress with AI applied to sales.
Discover our articles on B2B prospecting, automation, and artificial intelligence applied to sales.
Practical resources to grow your business, one lesson at a time.
Learning to prospect
Thanks to the Scal-AI experience
LinkedIn Automation: Building a Sequence from Start to Finish
How to Build an Automated LinkedIn Prospecting Workflow from Start to Finish? Connecting, messaging, follow-ups, backup emails: the complete guide, including the tools and volumes you need to follow.
Cold Emails and the GDPR: What's Legal in B2B in 2026
Is cold emailing legal in B2B under the GDPR? The exact rules applicable in France in 2026, what is allowed, what is prohibited, and how to prospect without risking a fine or a report.
Email Subject Lines for Prospecting: 20 Ways to Grab Attention
The subject line of a prospecting email determines whether your message will be read all the way through. Here are 20 proven phrases, categorized by type of signal, along with concrete examples you can adapt to your target audience.
Automated Prospecting: How to Avoid Sounding Like a Robot
Automating lead generation shouldn't come at the expense of authenticity. How can you personalize on a large scale, maintain a human tone, and ensure consistency in your interactions with customers in every message?
Cold Email Copywriting: The 5 Rules That Make All the Difference
How to Write a Cold Email That Gets Responses: The 5 Copywriting Rules for B2B Prospecting—Structure, Tone, Length, Subject Line, and Mistakes to Avoid.
Brevo for B2B Lead Generation: Sending Deliverable Cold Emails
Brevo lets you send B2B cold emails with high deliverability. Setup, warm-up, sequences, and limits you need to know: the complete guide to effective lead generation with Brevo
Email Prospecting Sequence: Structure, Timing, and Examples
How do you structure a prospecting email sequence that automatically generates appointments? Number of messages, timing, content for each step, and ready-to-copy examples for 2026.
Sales Prospecting Email: Structure and Effective Phrases
How to Write a Sales Prospecting Email That Gets Responses: Structure, Tone, Length, and 5 Ready-to-Use Templates Tailored for B2B Sales Teams.
Cold Email Response Rates: Benchmarks and Strategies for 2026
What response rate can you expect from a cold email in 2026? Industry benchmarks, reasons for low response rates, and 7 concrete steps to improve your performance right away.
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E-learning and in-person programs to master AI, automate your prospecting, and stabilize your pipeline.
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We support your sales teams in integrating AI and automating prospecting.
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"The training is very well structured! I consolidated my basic knowledge and was able to delve deeper into more advanced topics, such as automation with AI and optimizing multichannel strategies."
"I really enjoyed the section on vocabulary and structuring KPIs and personas. These concepts, combined with AI strategies and copywriting techniques, provide concrete tools for improving my prospecting."
"The approach to prompting is a real game changer! Understanding how to structure my prompts and automate certain tasks has saved me valuable time."
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