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Understand, learn, and progress with AI applied to sales.
Discover our articles on B2B prospecting, automation, and artificial intelligence applied to sales.
Practical resources to grow your business, one lesson at a time.
Learning to prospect
Thanks to the Scal-AI experience
HubSpot for Lead Generation: Automating Email Workflows and Your CRM
HubSpot lets you automate your email prospecting sequences while centralizing follow-ups in your CRM. Setup, workflows, and best practices for effective prospecting with HubSpot.
Automated Lead Generation for SMEs: Getting Started Without a Complex Tech Stack
How can an SME without a technical team automate its B2B lead generation? Simple tools, the right implementation sequence, and the first steps to generate appointments as early as the first week.
Prospecting Emails: Tailoring Your Message to the B2B Sector
SaaS, manufacturing, HR, consulting, real estate: How can you tailor a prospecting email to each B2B sector? The selling points, tone, and headlines that work best for your target audience.
LinkedIn Automation: Advanced Scenarios with LaGrowthMachine
LaGrowthMachine lets you automate advanced LinkedIn and email sequences. Discover the most effective strategies, configurations, and common pitfalls to avoid when generating qualified leads.
SaaS Cold Emails: Messages and Strategies for Converting in 2026
How do you cold-email prospect when selling B2B SaaS? Industry-specific considerations, messages tailored to short sales cycles, and strategies for converting trial users and cold leads.
Automated Prospecting: How to Avoid Burning Through Your Contact List
Too many emails, poor segmentation, poorly timed follow-ups: how automated lead generation can ruin a contact list without you even realizing it—and practical steps to avoid it.
Follow-Up Emails for Prospecting: 6 Templates and the Right Approach
How can you follow up with a prospect via email without coming across as pushy? 6 tested follow-up templates, the right timing between messages, and tips for staying in the inbox.
Sample Cold Email Templates: 10 Templates That Drive Conversions in B2B
Discover 10 examples of B2B prospecting emails that have been tested and analyzed. Subject line, hook, structure, and CTA: each template is broken down so you can understand why it works.
Large-Scale Personalization of Cold Emails Using AI in 2026
How can you personalize every cold email without spending hours on it? AI personalization techniques with Clay, the right prompts, and the variables to include so you can write to 500 prospects as if you were writing to just one.
Train yourself or your teams in AI prospecting
E-learning and in-person programs to master AI, automate your prospecting, and stabilize your pipeline.
E-learning for self-employed workers and freelancers
In just two days, set up your 24/7 AI sales rep and automatically generate your first appointments.
12 practical modules
Case studies & tools
Access to the community
We train your teams in-house
We support your sales teams in integrating AI and automating prospecting.
In-house workshops
Intensive boot camps
Measurable impact on your KPIs
The team behind your prospecting
They have already transformed their prospecting
"The training is very well structured! I consolidated my basic knowledge and was able to delve deeper into more advanced topics, such as automation with AI and optimizing multichannel strategies."
"I really enjoyed the section on vocabulary and structuring KPIs and personas. These concepts, combined with AI strategies and copywriting techniques, provide concrete tools for improving my prospecting."
"The approach to prompting is a real game changer! Understanding how to structure my prompts and automate certain tasks has saved me valuable time."
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