Today, ChatGPT is a powerful ally for sales and prospecting teams. It can help you write powerful messages, structure prospecting emails, anticipate objections and even improve customer relations.
A prompt is an instruction given to ChatGPT to generate a response. The more precise and well-formulated the prompt, the more useful the response will be.
Let's take an example:
It's immediately clear that the second version provides a much more appropriate response.
The more detailed your request, the more ChatGPT can generate a relevant message.
Example:
ChatGPT needs information about your target audience, your product and your objectives.
Example:
"You're an expert in B2B sales. Write a prospecting email to a sales manager in the logistics sector. Our solution reduces transport costs by 15%."
Adapt your language to your audience.
Example:
"Write a LinkedIn message for a tech startup CEO, adopting a dynamic and direct tone."
Avoid long or complicated prompts.
Example:
"Formulates a concise, engaging response to a common objection about the price of our SaaS solution."
Tell ChatGPT what style you want.
Example:
"Write a follow-up message after an initial email, inspired by the tone used in this example: [insert example]."
Put AI in the shoes of an expert.
Example:
"You're a senior salesperson with 10 years' B2B sales experience. Write a phone call script for a prospect in the automotive industry."
Feel free to modify your prompts to refine the results and create a base of effective prompts.
"Write a 150-word prospecting email aimed at CFOs, highlighting how our solution automates accounting tasks and reduces errors."
"Lists the 5 most common objections to the price of our solution and proposes a persuasive response for each."
"Write a short, engaging LinkedIn message to get in touch with an SME HRD and propose a talent management solution."
"Develop a 2-minute call script for a salesperson contacting an IT manager to present a cybersecurity solution."
"Write a follow-up email following an initial contact at a trade show. Keep a warm tone and propose a quick exchange."
"Translate this message into English in a natural, professional tone: [insert message]."
"What are the 5 key criteria for assessing whether a prospect is qualified for our project management solution?"
ChatGPT can be a powerful asset for optimizing your sales prospecting, provided you use it correctly. Clear, precise and well-structured prompts will enable you to generate high-impact content, better manage your exchanges and improve your conversion rates.
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